Alternatives

The SNDR alternative to Postmark.

A Postmark alternative for teams that want Postmark-grade deliverability with multi-MTA failover, replayable signed webhooks, and predictable USD billing.

Postmark earned its reputation by treating transactional email as a separate craft from marketing — and we’ve learned a lot from how they think about reputation. SNDR is built in the same spirit. The difference is in the operational layer: a multi-MTA pool that fails over automatically, a webhook subsystem you can replay from the admin, and a Merchant-of-Record billing flow that handles VAT and sales tax for you. If you like Postmark’s philosophy but need an operator console and predictable global billing, this page is for you.

Side by side

SNDR vs Postmark

Every row links to where the underlying behavior is documented or implemented.

FeatureSNDRPostmark
Transactional focusYes — transactional and broadcast, separatedYes — separate transactional and broadcast streams
Delivery networkMulti-MTA pool with weighted routing + circuit breakersManaged delivery on Postmark infra
Webhook retries12 attempts, exponential backoff with jitter, replay from adminRetries with backoff
Webhook signaturesHMAC-SHA256 timestamp.body, replay-defendedBasic auth + Postmark IP allowlist
IdempotencyHeader-driven, SDK auto-generatesNot first-class
Per-MTA analyticsBuilt inAggregate
Inbound emailOn the roadmapYes — InboundHook is mature
Bounce + complaint webhooksemail.bounced / email.complained / email.unsubscribedBounce + complaint webhooks
Billing currencyUSD via Paddle (MoR)USD via Braintree
RegionMENA-headquartered, Arabic-fluent supportUS-based (acquired by ActiveCampaign)

Drawn from public documentation and pricing as of build time. We try to keep this fair — file an issue if anything is wrong.

Why teams switch

Where SNDR fits better than Postmark.

Multi-MTA, not single-vendor

Postmark routes through their own IPs — which is great until a single ISP relationship sours. SNDR runs a pool of MTAs and routes per recipient ISP, with circuit-breaker drop-out for misbehaving boxes.

Replayable signed webhooks

Postmark’s webhook story relies on IP allowlisting + basic auth. SNDR signs every payload with HMAC-SHA256, includes a timestamp to defeat replay, and shows every past delivery in the admin with a one-click replay button.

Idempotency as a primitive

The SDK auto-generates an Idempotency-Key per logical send and reuses it across retries — a transient 5xx can never double-deliver an order receipt. With Postmark you build this yourself.

Per-MTA delivery curves

See which box delivered what — vital when an IP gets temporarily greylisted. Postmark’s analytics are aggregate; if one upstream relationship is degraded you’ll find out from your customers first.

Operator-grade admin

Suspend an API key with a reason that lands in the user’s email verbatim. Replay any webhook delivery. Watch live probes every 30 seconds. Built for the on-call engineer.

MoR billing

Paddle handles VAT, sales tax, reverse-charge, dunning, and refunds for every customer’s jurisdiction. One USD line item on your card.

Migration

Moving off Postmark's SDK.

The SNDR SDK uses the same primitives as most modern email clients — install, instantiate with a key, call emails.send. In most codebases the migration is a focused diff.

  1. 1

    Install the SDK

    Add @rkiza/sndr alongside the postmark package — they coexist while you cut over.

    pnpm add @rkiza/sndr
  2. 2

    Replace the send call

    Postmark’s sendEmail maps cleanly. Templates work too — create them in the SNDR dashboard or via the API.

    // before
    import postmark from 'postmark';
    const client = new postmark.ServerClient(process.env.POSTMARK_SERVER_TOKEN!);
    await client.sendEmail({ From: 'me@you.com', To: 'a@b.com', Subject: 'hi', HtmlBody: '<p>hi</p>' });
    
    // after
    import { Sndr } from '@rkiza/sndr';
    const sndr = new Sndr(process.env.SNDR_API_KEY!);
    await sndr.emails.send({ from: 'me@you.com', to: 'a@b.com', subject: 'hi', html: '<p>hi</p>' });
  3. 3

    Migrate webhook handlers

    Postmark webhooks ship POSTed JSON. Swap to verifyWebhookSignature() and the typed event shape.

    import { verifyWebhookSignature } from '@rkiza/sndr';
    
    app.post('/webhooks/sndr', express.raw({ type: 'application/json' }), (req, res) => {
      if (!verifyWebhookSignature(req.body, req.header('x-sndr-signature') ?? '', process.env.SNDR_WEBHOOK_SECRET!)) {
        return res.status(400).send('bad signature');
      }
      // event.type: email.delivered | email.bounced | email.complained | email.unsubscribed
      res.status(200).send('ok');
    });
  4. 4

    Reuse your DNS

    SPF and DMARC are reusable across providers. Add the SNDR include in the SPF "include:" chain. Generate a fresh DKIM selector for the SNDR sending domain.

  5. 5

    Shadow traffic for a week

    Send a percentage of transactional emails through SNDR via a feature flag. Watch per-recipient-domain inbox rate match Postmark. Cut over fully when the curves are within a percentage point.

Want a hand migrating from Postmark?

We've helped teams move millions of monthly sends across providers without dropping a single delivery. Reach out and we'll walk through your stack.

No shade — Postmark is a great product. SNDR just optimises for different things.

Start building

Your next message starts here.

Connect your domain, create an API key, and send with SNDR.