Alternatives
The SNDR alternative to Mailchimp Transactional.
A fair comparison with Mailchimp Transactional (Mandrill) for teams that want transactional email without a Mailchimp marketing plan.
Mailchimp Transactional, formerly Mandrill, is an add-on to a paid Mailchimp plan and fits teams that already work in Mailchimp. SNDR is standalone: a free plan, idempotency keys and webhooks signed with HMAC-SHA256 over the body. Mailchimp Transactional is ahead on integration with Mailchimp audiences and templates.
Side by side
SNDR vs Mailchimp Transactional
Mailchimp Transactional details checked on 30 October 2026 against the sources listed below.
| Feature | SNDR | Mailchimp Transactional |
|---|---|---|
| Account | Standalone | Add-on to a paid Mailchimp Standard or Premium plan |
| Free plan | 3,000 emails / month, no card, no daily cap | Up to 500 trial sends to your verified domain |
| Pricing | Pro $12 for 50,000 / month; Scale $75 for 500,000 | Blocks of 25,000 emails for $20, plus the Mailchimp plan |
| Webhook signatures | HMAC-SHA256 over the timestamp and raw body; staged key rotation | HMAC-SHA1 of the URL and sorted POST parameters |
| Webhook retries | Up to 12 attempts with exponential backoff, over about an hour | Up to 20 retries at 15–25 minute intervals |
| Idempotency | Idempotency-Key header (24 hours); the JavaScript SDK adds one | No idempotency key documented |
| Templates | Stored templates with {{ variable }} placeholders | Mailchimp merge tags or Handlebars |
Sources, checked 30 October 2026
Products change. If something here is out of date, tell us at sndr@rkiza.sa and we'll fix it.
Why teams switch
Where SNDR fits better than Mailchimp Transactional.
No marketing plan required
Use SNDR on its own, starting on the Free plan.
Retry-safe sends
Send an Idempotency-Key and a retried request returns the original result. The JavaScript SDK adds one automatically.
SHA-256 signatures over the body
Every webhook is signed with HMAC-SHA256 over the timestamp and raw body.
Merchant of Record billing
Paddle collects VAT and sales tax for your jurisdiction and issues the invoice.
Where Mailchimp Transactional is ahead
Tight integration with Mailchimp audiences, templates and reporting, and longer webhook retries.
Migration
Moving off Mandrill's SDK.
The SNDR SDK uses the same primitives as most modern email clients — install, instantiate with a key, call emails.send. In most codebases the migration is a focused diff.
- 1
Install the SDK
Add @rkiza/sndr alongside @mailchimp/mailchimp_transactional. They coexist while you cut over.
pnpm add @rkiza/sndr - 2
Replace the send call
Mandrill’s messages.send maps to sndr.emails.send. message fields become flat top-level fields.
// before import mandrill from '@mailchimp/mailchimp_transactional'; const mc = mandrill(process.env.MANDRILL_API_KEY!); await mc.messages.send({ message: { from_email: 'me@yourdomain.com', to: [{ email: 'a@b.com', type: 'to' }], subject: 'hi', html: '<p>hi</p>', }, }); // after import { Sndr } from '@rkiza/sndr'; const sndr = new Sndr(process.env.SNDR_API_KEY!); await sndr.emails.send({ from: 'me@yourdomain.com', to: 'a@b.com', subject: 'hi', html: '<p>hi</p>', }); - 3
Migrate templates
Mandrill templates use Mailchimp merge tags (*|NAME|*) or Handlebars. SNDR templates use {{ name }} placeholders, so replace merge tags when you recreate a template; Handlebars helpers may need a small refactor.
- 4
Migrate webhook handlers
Mandrill posts form-encoded with a SHA-1-HMAC of URL + sorted params. SNDR posts JSON with a timestamp-prefixed HMAC-SHA256. Use the shipped verifier.
import { verifyWebhookSignature } from '@rkiza/sndr'; app.post('/webhooks/sndr', express.raw({ type: 'application/json' }), (req, res) => { if (!verifyWebhookSignature(req.body, req.header('x-sndr-signature') ?? '', process.env.SNDR_WEBHOOK_SECRET!)) { return res.status(400).send('bad signature'); } res.status(200).send('ok'); }); - 5
Reuse your DNS
SPF can keep both includes during cutover. Add a fresh DKIM record (selector + value generated by SNDR when you add the domain).
Thinking of moving from Mailchimp Transactional?
Run SNDR next to Mailchimp Transactional on the Free plan and move traffic over when you're ready. We're happy to review your setup with you.